Campaign Optimization

Support of a small business

Highlights

  • Conducted keyword research

  • Conducted A/B testing

  • Analyzed traffic sources

  • Evaluated performance of landing page

  • Identified High ROI keywords

Skills

  • Traffic & Funnel Analysis

  • Keyword Research

  • PPC Marketing (Bing Ads)

  • Audience Segmentation

  • A/B Testing

Tools & Platforms

  • Ad Platforms: Bing Ads

  • SEO & Research Tools: SEMrush, Similarweb, SpyFu, Google Ads Transparency Centre

  • Analytics & Tracking: GA4, Google Tag Manager, AdsBridge

  • Reporting & Analysis: Excel, Google Sheets