Competitor Research

My independent research project

Highlights

  • Conducted competitor and keyword research for a legal lead generation company

  • Analyzed traffic sources

  • Analyzed internal vs external lead targeting strategies

  • Evaluated performance of 4 landing pages with detailed traffic breakdowns

  • Reviewed conversion tracking

  • Identified High ROI keywords

  • Reviewed Meta Ads strategies and organic Meta activity

Skills

  • Traffic & Funnel Analysis

  • Keyword Research (Paid & Organic)

  • PPC Strategy

  • Social Ads Strategy

  • Audience Segmentation

  • Competitor Research

  • Data Interpretation & Reporting

Tools & Platforms

  • SEO & Research Tools: SEMrush, Similarweb, SpyFu, AdSpy, Google Transparency Centre, Meta Ads Library, TikTok Ads Library.

  • Reporting & Visualization: Excel

  • Landing Page Tech & Visual Analysis: BuiltWith, WhatRuns?, SERP