Similarweb

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Competitive Intelligence & Traffic Analytics

Main Features

  • Website Traffic Analytics
    Find out total visits, traffic sources, bounce rate, visit duration, and user geography for any website even for your competitors.

  • Audience Insights
    Understand the demographics, interests, and engagement behavior of your audience or competitors’ visitors.

  • Competitive Benchmarking
    Compare your website against direct competitors and industry leaders by traffic share, referral sources, and more.

  • Channel Analysis
    Break down traffic by source: search, paid, social, direct, referrals, and display

  • App Intelligence
    Analyze mobile app performance, downloads, engagement, and usage stats across different app stores and regions.

  • Referral & Affiliate Research
    Discover which websites and partners drive traffic to competitors

  • Keyword & Search Intelligence
    Track organic and paid keywords driving traffic, including branded vs. non-branded performance.

Why do I use it?

Because when it comes to webpage traffic analysis and competitive benchmarking, SimilarWeb is awesome platform.
Here are some interesting facts about it to prove my point:

Competitors?