TikTok Ads is rapidly becoming a serious player in the digital advertising space. I do have some experience with this platform - similar to my experience with Google Ads, I have used it for affiliate marketing purposes. From what I have seen, this platform offers excellent audience reach at a fair cost. However, there are certain limitations to keep in mind. For example, TikTok is restricted in the United States, which is an important consideration when developing a marketing strategy. However, it is still very promising in regions such as Europe, Australia, and Asia.

What do I love about TikTok Ads? It is the unique combination of entertainment and marketing. The platform rewards creativity, authenticity, and timing far more than polished visuals or traditional advertising formats. One important thing to consider when building a campaign on TikTok Ads is the nature of short-form content - you typically have only 5 to 10 seconds to capture user's attention, so your message must be immediate and strong.

Now, what about the tools inside TikTok Ads? There is only one, but is is very useful.